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Privacy Policy

Karuna (Karuna Homes Ltd)

Last updated: 09 December 2025

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1. Introduction

Karuna Impact (“we”, “us”, “our”) is the trading name of Karuna Homes Ltd, a UK-registered company (Company No. 16216376) with its registered address at 128 City Road, London, EC1B 2NX.

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We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or interact with us.

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For any questions regarding this Policy or your rights, you may contact our Data Protection Officer:

Data Protection Contact: Matt Deasy
Email: hello@karunaimpact.com
Address: 128 City Road, London, EC1B 2NX

We comply with UK GDPR, the Data Protection Act 2018, and all other applicable data protection legislation.

 

 

2. Personal Data We Collect

2.1 Data you provide directly

When completing forms, subscribing, or requesting information, we may collect:

  • Name
     

  • Email address
     

  • Newsletter sign-up information
     

  • Lead magnet downloads (PDFs)
     

We do not collect phone numbers, postal addresses, job titles, or payment details.

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2.2 Data collected automatically

When you access our website, we may automatically collect:

  • IP address
     

  • Browser type & version
     

  • Device type
     

  • Usage data (pages visited, time on site, clicks)
     

  • Cookie data
     

  • Analytics information (via Google Analytics

 

2.3 Marketing and tracking data

We use analytics and marketing tools to understand engagement and improve our content:

  • Email marketing data (opens, clicks)
     

  • LinkedIn tracking (Insight Tag — when implemented)
     

  • Meta Pixel (when implemented)
     

  • Google Ads data (when implemented

 

3. How We Use Your Data

We process your personal data for the following purposes:

  • To respond to enquiries
     

  • To send newsletters and investor updates
     

  • To provide access to downloadable PDFs or resources
     

  • To analyse website performance and behaviour
     

  • To run targeted advertising campaigns
     

  • To maintain website security and functionality
     

  • To comply with legal obligations
     

We never sell your data to third parties.

 

4. Legal Basis for Processing (UK GDPR)

We rely on the following lawful bases:

  • Consent: newsletter sign-ups, marketing cookies, downloadable content
     

  • Legitimate interest: analytics, website optimisation, investor outreach
     

  • Legal obligation: record keeping, regulatory obligations
     

  • Contractual necessity: responding to enquiries you submit

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5. Sharing Your Data

We may share data with specific service providers who process data on our behalf:

  • Wix (website hosting & CRM)
     

  • Google Analytics / Google Tag Manager
     

  • Meta / LinkedIn / Google Ads (advertising, when implemented)
     

  • Calendly (scheduling)
     

All processors operate under GDPR-compliant agreements.

We do not transfer data outside of the UK/EEA unless adequate safeguards (e.g., Standard Contractual Clauses) are in place.

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6. Data Retention

We retain data only as long as necessary:

  • Inactive leads: 3 years
     

  • Contractual or legal records: 6 years
     

  • Cookie data: according to cookie type (see Cookie Policy)
     

After retention periods expire, data is securely deleted or anonymised.

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7. Your Rights

Under UK GDPR, you have rights including:

  • Access your data
     

  • Rectification
     

  • Erasure (“right to be forgotten”)
     

  • Restriction
     

  • Objection
     

  • Data portability
     

  • Withdrawal of consent
     

To exercise any right: hello@karunaimpact.com

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8. Security

We use technical and organisational measures to protect your personal data, including SSL encryption, access controls, and secure third-party processors.

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9. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will always be available on our website.

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